Our Solutions

Premium Demand Access & Secure Monetization Infrastructure

AdTide Supply connects publishers with high-quality, premium demand through leading programmatic DSPs, along with our own proprietary SSP infrastructure. Our solution is built to support all IAB standards and modern monetization best practices. CORE CAPABILITIES

• Access to premium programmatic DSP demand

• Proprietary AdTide SSP, connected via GAM line items

• IAB-compliant implementations:
  

  • Lazy Loading

  • Smart Ad Refresh (policy-safe thresholds)

  • Standard & high-impact ad formats
    

• Demand quality controls:
  

  • Block low-quality or non-compliant buyers

  • Enforce floor price governance via GAM

IVT & Policy Protection

• Wrapper-level IVT detection integrated with GAM delivery
  

• Detects and mitigates:

  • Artificial bot traffic

  • Crawler & automated traffic

  • Proxy, VPN, and manipulated sessions
    

• 20+ IVT signals monitored in real time
  

• Continuous R&D updates to align with Google invalid traffic policies
  

Outcome:

Stable MCM approval, higher fill rates, clean traffic, and long-term GAM account health.

Intelligent Performance, Compliance & Revenue Insights

AdTide IQ Analytics is a powerful analytics layer designed to give publishers full visibility into monetization performance, demand quality, and compliance health across web and app inventory.

KEY CAPABILITIES

• Real-time tracking of:
  

  • Revenue, CPM, Fill Rate, Match Rate

  • Line item & demand-partner performance
    

• IVT diagnostics mapped to:
  

  • Pages

  • Ad units

  • Traffic sources
    

• Early-warning system for:
  

  • Policy risk indicators

  • CTR / CPM anomalies

  • Sudden traffic spikes or drops
    

• Automated compliance alerts for AdOps teams
  

Outcome:

Reduced policy risk, faster troubleshooting, and predictable monetization growth.

Granular Ad Slot & Page-Level Optimization

AdTide Zone Analytics focuses on micro-level optimization by analyzing each ad zone, placement, and page layout to unlock hidden revenue opportunities without harming user experience.

KEY CAPABILITIES

• Ad unit & placement-level performance breakdown

• Viewability, latency, and engagement tracking

• Zone-based IVT risk identification

• Sart recommendations for:

• Ad size selection

• Refresh timing

• Layout density
  

• UX-first monetization balance (reducing user churn & ad fatigue)
  

Outcome:

Higher yield per ad unit, improved viewability, and stronger advertiser trust.